What is a Google Business Profile audit?
A Google Business Profile audit systematically reviews every aspect of your listing to identify what works, what is missing and what can be improved. It is the first step of any local optimization strategy.
The main audit criteria
Core information
- Correct and consistent business name
- Complete, accurate address
- Working phone number
- Up-to-date hours (including special hours)
- Website filled in
Categories
- Relevant primary category
- Consistent secondary categories
- No overly generic categories
Visual content
- Enough photos (100+ recommended)
- Recent, high-quality photos
- Coverage: storefront, interior, team, products
- Optimized EXIF data
Customer reviews
- Review count compared to competitors
- Average rating
- Review response rate
- Quality of the replies
Activity
- Posting frequency
- Date of the most recent post
- Use of the different post types
How to get your audit
With Rank Your Local you get an automatic audit of more than 80 criteria as soon as you connect your listing. The score updates in real time as you make improvements.
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