The impact of photos on your visibility
Google listings with more than 100 photos receive on average 520% more calls and 2,717% more direction requests. Photos are one of the most underrated levers in local optimization.
The photo types to publish
- Storefront and entrance: help customers find you physically
- Interior: show the atmosphere of your premises
- Team: put a human face on your business
- Products and work: show what you do best
- Happy customers: with their permission, of course
Optimize the EXIF data
The EXIF data in your photos holds information that is invisible to visitors but crucial to Google: geolocation, date, description. By adding your keywords and GPS position to the metadata, you send strong signals to Google.
The right frequency
Publish at least one to two photos per week. Consistency matters more than volume. Google favors active listings.
Automate it with Rank Your Local
The tool automatically optimizes the EXIF data of your photos, adds geotagging, and schedules publishing so you keep a steady rhythm.
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