Why publish Google posts?
Google posts are short updates that appear directly on your listing. They show Google that your business is active and give customers a reason to choose you.
The post types
- What's new: announce a new service, product or project
- Offers: limited-time promotions with a start and end date
- Events: open days, workshops, local events
- Updates: changes to opening hours, exceptional closures
The right frequency
One post per week is a good rhythm. Google posts expire after seven days, so consistency is essential to maintain a constant presence.
How to write a good post
- Be concrete and direct (150-300 characters)
- Include a call to action (Call, Learn more, Book)
- Add a quality photo
- Work your keywords in naturally
Automate your posts
With Rank Your Local, the AI generates optimized posts from your keywords. You can also turn your blog articles into Google posts automatically through your RSS feed.
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